![]() ![]() We’ve grown revenue by 487 percent in just over a year and a half since their investment.” “Partnering with AppLovin has catapulted our business beyond our expectations. “AppLovin is widely known for helping developers break through the noise and get their games discovered,” said Goodman, President of PeopleFun. Goodman (creator of Age of Empires) is a renowned American video game executive and entrepreneur who previously co-founded Ensemble Studios and Robot Entertainment. ![]() Founded in 2011 by Tony Goodman, John Boog-Scott and Angelo Laudon, PeopleFun is known for creating popular chart-topping word games such as Wordscapes and Word Stacks, which are number one and two in the app store charts in the word games category. In 2018, AppLovin made a strategic investment in PeopleFun, a mobile games studio based in Dallas, Texas. We are highly committed to taking our business to the next level - for us that means global scale.” “This is an exciting opportunity for the company and our entire team. “We are very pleased to partner with AppLovin, which brings to the table an unparalleled knowledge of the global mobile gaming market and expertise in driving visibility and growth,” said Yury Mazanik, co-founder at Belka Games. We are thrilled to invest in Belka Games and to accelerate its growth.” “There is an exceptionally strong game developer community in Belarus, and Belka Games stood out. “Strategic investments in dynamic studios with high-quality games and outstanding leadership is an important part of our goal to entertain the world with engaging mobile games and to help game developers everywhere,” said Adam Foroughi, co-founder and CEO at AppLovin. ![]() Located in Minsk, Belarus, the company has been developing games for over a decade and has nearly 200 employees. Belka Games, like the other studios, will continue to operate as an independent, stand-alone company with existing management.ĪppLovin’s most recent investment, Belka Games, is the creator of Clockmaker - a top-grossing game in U.S. Terms of the individual investments were not disclosed. PALO ALTO, Calif.-( BUSINESS WIRE)- AppLovin, a mobile games company focused on building technology that fuels many of the world’s most popular mobile games and provides those same technologies to game developers everywhere, today announced it has made a strategic investment in Belka Games other investments by the company include mobile game studios such as PeopleFun and Firecraft Studios. ![]()
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